Through the provision of evidence-based information, education and counselling, we provide peer support to mums and their families. We also educate and equip health professionals with the information they need to support families on their breastfeeding journey, and advocate to remove the societal barriers to breastfeeding.
Vision and mission
The Australian Breastfeeding Association's (ABA) vision for society is that breastfeeding is recognised as important by all Australians and is culturally normal.
As Australia’s leading authority on breastfeeding, ABA supports, educates and advocates for a breastfeeding inclusive society. Almost all women want to breastfeed their babies. Breastfeeding is a practical, learned skill and ABA aims to support the 300,000 plus women who give birth in Australia each year to breastfeed their child for as long as they choose to.
How ABA can help
ABA’s 24-hour Breastfeeding Helpline 1800 mum2mum (1800 686 268) supports mums when they need it. Our trained volunteer breastfeeding counsellors are mums who have breastfed and hold a Certificate IV in Breastfeeding Education. In addition, ABA also offers:
- an informative website
- LiveChat information service
- mum2mum app
- local support groups
- online and in-person breastfeeding education
- memberships for mums and health professionals
ABA’s Breastfeeding Friendly Australia initiative aims to create supportive spaces for breastfeeding mothers and families across Australia. Through our Breastfeeding Friendly Workplace accreditation, Baby Care Room recognition, Early Childcare recognition and Breastfeeding is Welcome Everywhere programs, ABA encourages communities to promote safe and respectful spaces for breastfeeding.
Information lines / help lines
- Call 1800 mum2mum (1800 686 268) for ABA’s 24-hour Breastfeeding Helpline
Programs, apps and tools
- LiveChat — staffed by qualified volunteers to help you find evidence-based information about breastfeeding
- mum2mum app — breastfeeding information and support at your fingertips
- Feed Safe app — helping breastfeeding mums to make decisions about alcohol consumption
- Virtual Village — ABA’s membership program giving you access to education, resources and wrap-around support for your breastfeeding journey
- Breastfeeding Friendly Australia — programs for communities and workplaces
